Writer by trade, storyteller at heart. As we mentioned in the beginning, GumGum is certainly on the move with growth. According to Ophir, traditional ad inventory is still being purchased programmatically, but not in the most efficient way possible. About TechZulu Based in Los Angeles, California, TechZulu is an independent news organization delivering an insightful story of the technology industry by showcasing the very people creating it. Expanding internationally with English speaking countries UK, Australia, and Canada would be relatively straight forward.
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When we started GumGum, our core technology asset was our ability to look at billions of images a month, break them down to a key word level, then sell the targeting and ad serving in a highly contextual way on top of the images.
Ophir gives his take on Google Glass. Ophir considers GumGum as tznz technology and part media company.
The reason Google is so successful is that there is intent behind their marketing messages that people are receiving. More Posts – Website – Twitter. We discuss the possibilities beyond desktop and mobile — into augmented reality. He explores the inspiration that drives entrepreneurs and shares lessons learned in the startup trenches. Ophr UK and international locations are expected too.
As we mentioned in the beginning, GumGum is certainly on the move with growth. And they do what? Which System Is Most Compatible? The way we currently do this with images, we can do that with the real world. But he believes while percentages may tajz, overall market and overall time spent with different screens is going up dramatically across the board which is the more important part. Bigger picture, they want to add value to every image on the internet and take the opportunity beyond images to help publishers maximize the real estate on their pages while pushing out great content for their businesses.
Going into Europe and Asia would require them to start with English related content and build from it. Ophir references a study that listed a striking statistic: By focusing on creating marketing executions ophur are viewable and engaging in a relevant way, they can ensure their products are in line with content.
Their systems are able to gauge the volume amount of skin showing and discern between bathing suits, lingerie, etc. We wish Ophir and GumGum all the best! Tim Wut Tim Wut was once in pursuit of a paper-laden career in bankruptcy law.
Follow the link to learn more about GumGum with their newly refreshed website. Expanding internationally with English speaking countries UK, Australia, and Canada would be relatively straight forward. Ophir fills us in on more of these details. Tim Wut was once in pursuit of a paper-laden career in bankruptcy law. About TechZulu Based in Los Angeles, California, TechZulu is an independent news organization delivering an insightful story of the technology industry by showcasing the very people creating it.
To GumGum, the bigger picture view is to lend themselves to additional ad-units and experiences that continue to be additive and meaningful.
According to Ophir, ophig ad inventory is still being purchased programmatically, but not in the most efficient way possible. So how is GumGum different and what are they working toward?
For new products like this, they do their best to launch quickly, share it with potential publishers and marketers and test the new applications on existing inventory. Ophr attributes their fast growth potential to focusing on the technology rather than managing ad inventory. Writer by trade, tans at heart. Ophir continues to talk about the mobile industry in general. LA is home-base for their design, publisher development, engineering, finance, and marketing teams.
He now writes for TechZulu, covering startups and founder stories.